The book Dior and His Decorators: Victor Grandpierre, Georges Geffroy and the New Look recounts the history of Dior, one of the most influential fashion brands in history, through the work of interior design. of designers who are close to famous fashion houses.

Dior and His Decorators: Victor Grandpierre, Georges Geffroy and the New Look is the first work about two interior designers most attached to Christian Dior. Like the sheer luxury of Dior’s New Look collection, launched in 1947, the interior designs of Victor Grandpierre and Georges Geffroy infuse a war-weary world with a distant aesthetic. new florals – a fusion of the refined traditions of the past with a completely modern inspiration of elegance.

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Photo: Abram Books

Author Maureen Footer recounts the life and work of this influential trio, illustrated with a series of evocative classic photographs. Grandpierre designed Dior’s first high-end couture house, which not only created the elegant look of the boutiques but also established the template for the Dior brand identity, including typography, logos and packaging. Besides, both Grandpierre and Geffroy designed the interior of Dior’s street house.

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Photo: Abram Books

After the unfortunate departure of Dior in 1957, Grandpierre and Geffroy continued to design boutiques for other fashion houses, as well as homes for such no-frills names as Yves Saint Laurent, Marcel Rochas, Gloria Guinness, Daisy Fellowes and Maria Callas.

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Photo: Abram Books

The book received much acclaim as a work of history. Architectural Digest magazine commented: “Listen to Maureen Footer, Paris in the late 1940s reflected America in later years. “Society is polarized, people feel like they are losing their identity, and outside influences threaten what is considered the French way of life,” the historian said the night before. at the publication of her new book, Dior and His Decorators: Victor Grandpierre, Georges Geffroy and the New Look. But instead of snapping on Twitter, she continued, creator Christian Dior and two friends — the glamorous Grandpierre, a former photographer, and the melancholy Geffroy, a former fashion designer — have continued to make theism feel. French classics are great again, though they’ve rocked it with British furniture, Finnish rugs and Middle Eastern bronzes. Its result, modestly speaking, was a revolution that, in the words of Footer, “answered in a simple and grand manner the great questions of the time: Who are we? Where are we now? Where are we going?”

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Photo: Abram Books